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AT&T Unfortunately Hands Entire Programmic Spend to AppNexus - Pesach "Pace" Lattin
AT&T Communications and Xandr, AT&T’s advertising business, announced that AT&T will consolidate its programmatic advertising spend on the open exchange through Xandr’s Demand-Side Platform (DSP), the AppNexus Programmable Platform (APP). This news marks a five-year milestone in the relationship between AT&T and AppNexus, and a new level of synergy between AT&T Communications and Xandr following …