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Sponsored vignettes during MediaSport telecasts: A case of the 2007 and 2008 National Basketball Association (NBA) finals.
This is a copy of the abstract I submitted to SMAANZ 2011 and will present the findings on Friday 25 November 2011 at 8:30 AM at the MCG in Melbourne. Olan Kees Martin Scott a, Dwight Zakus, Brad H…