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Facebook Signs 4-Year Contract With ICC, Wins Exclusive Digital Rights To Cricket Content In The Subcontinent
India’s most popular social network will now have streaming rights of its most popular pastime. Facebook has signed a four-year partnership with the International Cricket Council (ICC) to become the exclusive digital content rights partner for ICC events in the India subcontinent comprising of India, Pakistan, Bangladesh, Sri Lanka and Nepal. As part of this deal, Facebook will offer match recaps and in-play key moments as well as match-related clips and feature content in these countries...