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Swiggy Is Partnering With Restaurants To Launch Delivery-Only Food Brands
In e-commerce, most retailers now seem to agree that the path forward seems to be an omni-channel approach, which employs both physical stores and online deliveries. In food commerce too, it appears that brands are converging on the same idea. Swiggy is collaborating with select restaurants to create exclusive delivery-only brands on its platform, ET reported. These brands will operate out of the restaurants’ existing dine-in facilities, and as a part of the agreement, Swiggy...