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PM Modi’s App Learns From Startups, Uses A Referral Code Growth Hacking Program To Collect Donations
The jury might be out on how much India’s startups have benefited from Startup India, but the government sure seems to have learnt a thing or two from India’s startups. PM Modi’s Narendra Modi app, which has over 5 million installs and an overall rating of 4.6, is using referral codes to growth hack its way towards collecting donations for the party. Anyone making a micro-donation through the app — a sum between Rs. 5 and...