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Myntra Ties Up With Local Tailors To Deliver Clothes And Make Alterations At Customers’ Doorsteps
The more things change, the more they remain the same. Myntra, which had sought to disrupt offline retail by selling clothes online, is now relying on the most visible symbol of the offline fashion industry to run its business — the humble neighbourhood tailor. Myntra is roping in local tailors to deliver clothes so that they can alter products right at the customers’ doorsteps, which the company hopes will reduce returns on sales. Nearly 15-20...