Grofers Is Converting 200 Kirana Stores Into Its Own Branded Outlets
Grofers had started off in 2013 trying to disrupt the little kirana shop — it delivered groceries directly into people’s homes, helping them avoid visits to physical stores. But just six years later, it’s embracing the very stores that it had tried to disrupt. Grofers is working on converting about 200 brick-and-mortar stores into its own branded outlets over the next few months. “We have converted several grocery stores into our own branded offline stores,...
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