Women are more attracted to men whose feelings are unclear
Are you still looking for a date for Valentine's Day? Here's some dating advice straight from the laboratory: It turns out there may be something to playing hard to get. A study published in Psychological Science, a journal of the Association for Psychological Science, finds that a woman is more attracted to a man when she is uncertain about how much he likes her. On the one hand, a lot of psychological research has found that person A usually likes person B about as much as they think person B likes them. If we want to know how much Sarah likes Bob, a good predictor is how much she thinks Bob likes her, write the authors of the paper, Erin R. Whitchurch and Timothy D. Wilson of the University of Virginia and Daniel T. Gilbert of Harvard University. But what if Sarah is not sure how much Bob likes her? This might lead Sarah to spend a lot of time thinking about Bob, wondering how he feels, and she might find him more attractive the more she dwells on him.
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