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Survey: 2% of Consumers Give a Crap About Blu-ray
A recent survey conducted by the Seattle-based Tech Trends Research Institute (TTRI) found that a surprisingly high two percent of US consumers give a crap about Blu-ray high-definition video discs. The results come as something of a blow to the Blu-ray Disc Association, a thinly-veiled front operation run by Sony Corporation, who had hoped consumers would jump at the chance to replace their perfectly functional DVDs with incrementally better Blu-ray discs priced twice as high. It doesn't make sense, said Jorge McManus, a representative for Sony Corporation of America. We beat HD-DVD like, five months ago. Why aren't people lining up to give us money?