Startup Dandelion Gardeners Pursue Bold Dream
James Elmore spent the night in the bed of his El Camino. A mass of ladybugs had crept up his leg the night before as he finished the endless chores of his startup farm. He didn't want to take the helpful bugs all the way to his house in Arlington. Besides, all his chores—those endless, repetitive, and mind-numbingly boring chores—would be waiting for him the next day. The dandelion is a harsh mistress. Farming dandelions requires daily sacrifices from Elmore, his wife Eleanor, and his nine children, who hope to someday turn their 153-acre plot of dandelions in Trafton into a thriving ranch that supports the family of eleven. It's this crazy dream we have, says Elmore, 36.
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