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Starbucks Tries to Out-McDonald’s McDonald’s
Seattle-based Starbucks Coffee—the McDonald's of drug-laced drink outlets—faces an growing challenge to their core business model as Chicago-based McDonald's—the McDonald's of cheap and disgusting hamburgers—pushes into the world of over-priced status-symbol beverages with an increasingly intense campaign. Starbucks has faced difficulty in recent years, as their increasingly ridiculous gimmicks have failed to draw in and retain a customer base capable of supporting their breakneck rate of expansion, peaking in 2007 when they opened an average of five new stores every second.