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Don’t Forget to PEG Your Magazine Media: Add Passion, Emotion, and Guts to Your Daily Regimen… And Please Take Your Vitamin Cs… Mr. Magazine™’s Prescription for a New Magazine Media Business Model
When DeWitt Wallace shopped his idea of Reader’s Digest to every major magazine publisher in New York City in 1920 he was faced by one rejection after the other. When Henry Luce launched Sports Ill…