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Wellness Startup's Generic Viagra Ads Flout Facebook Rules - To the moon and back
On television and radio, the ads are fairly innocuous: “Hey guy,” a female narrator says playfully in one TV spot for Hims, a men’s wellness brand that sells prescription drugs to treat erectile dysfunction, oral herpes, social anxiety, hair loss, and other conditions. “Hi there. Welcome to Hims.” The ad invites viewers to “get ED treatment started for only $5,” next to a close-up of a young man pressing a white pill seductively to his lips. What appear to be customer reviews are superimposed over the image: “Should have done it years ago and I feel like the young stud that I always imagined I was," says one. "Outstanding product, works above and beyond our expectations," reads another. Much like …