Press Release: Advertiser Perceptions’ Latest Study Reveals 200+ Brand Marketers’ First-Party Data Use Goals and Significant Data-Confidence Divide - MightyHive
Advertiser Perceptions and MightyHive shared the findings of a recent survey of over 200 senior brand marketers in their report “The Data-Confident Marketer.” The study examines marketers’ views on first-party data.