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MightyHive and Mondel─ôz—Connecting Ads to Sales - MightyHive
Ground-breaking Insight into Global Media Measurement Results in +10% ROI Two years ago, multinational food and beverage company Mondel─ôz International made a bold marketing decision to standardize (and in the process revolutionize) digital advertising measurement throughout its entire brand portfolio. The goal was simple: better consumer connections and better advertising measurement using data. However, for …