mightyhive.com
Get Ready for the Data-Confident Marketer - MightyHive
As first-party data takes on “strategic asset” status, brands are engaged in high-stakes jockeying to decide who will take the First-Party Data High Ground. Will the outcome hinge on company size? Speed and agility? Technology? Agencies and solutions partners? The jury is still out, but new research on first-party data from MightyHive sheds some …