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Digiday: ‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020 - MightyHive
Read the full article on Digiday. As Bayer moves towards their goal of in-housing all digital media by the end of 2020, Josh Palau, VP of Media Strategy and Platforms spoke at Digiday’s Media Buying Summit about the progress they’ve made toward their goal and how they planned to take their digital media in-house. “We …