Hello? Anyone Listening?... - Meridican
What you may think and what you actually know – are two very different things. Take incentive travel programs. Some decision-makers think they know what an audience wants and doesn’t want. Short flights – one hundred percent! Stopovers – absolutely not! With all due respect: Do they know this to be true? Or could it be that they’re letting their own personal preferences override their decisions? Does any of this sound familiar? Emerging incentive markets: Rwanda or Slovenia Decision-maker thinks: “I am not too familiar with Rwanda or Slovenia. Are they safe?” “Is there anything to do there?” “I don’t think the audience will know where they are” or “Not for us. Our group wants Michelin star restaurants.” Audience actually wants: “Rwanda!? Slovenia?! Cool! I’ve always wanted to go somewhere off the beaten path, but not sure how I would travel there myself.” Accessible only after a long-haul flight: Australia, South Africa, Asia Decision-maker thinks: “Our achievers won’t fly that far “or ...
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