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Lessons from a Pea Pod - MCAD Sustainable Design Blog
Do you remember the SunChips bag redesign revolution? Or perhaps you remember hearing the chip bag itself, because of the excessively loud, crinkling noises generated by Frito-Lay’s innovative, 100% compostable packaging. Disappointingly, after years of design, prototyping, testing and marketing, Frito-Lay hushed the eco-friendly bag campaign because it is causing too much noise. Literally. What →