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Relationship Marketing is NOT About Relationships. It's About Marketing. - Carmen Sakurai | Marketing Chick | Internet Marketing Blog
Contrary to popular belief, Relationship Marketing is NOT about having a “lovey dovey” & authentic relationship with your customers… Wikipedia: Relationship marketing is a form of marketing which emphasizes customer retention and satisfaction, rather than a dominant focus on point-of-sale transactions. Relationship marketing uses event driven marketing. A customer subscribes to your newsletter and makes …