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Do Your Customers Trust Influencers?
The influencer marketing industry has copped its fair share of criticism and controversy - countless celebrity scandals, brand ad backlash, and then there was the infamous Fyre Festival exposing the inauthenticity of big-name celebrities on a massive scale. All of this begs the question… do your customers trust influencers? Back in 2017, Pepsi enlisted Kendall Jenner, one