maplediversity.ca
Here’s how your brand can make the Canadian newcomer feel at home
Canada welcomed more than 321,065 newcomers in 2018. By 2031, it’s expected almost half of Canadians aged 15 and older will be foreign-born. To a marketer, this is a lucrative pie, one with both potential and promise. Given these numbers, it’s easy to understand how everyone from banks to mainstream grocery stores are eager to flaunt