Can Private Brands Compete With National Brands? - Manal Haddad
It is the question, often posed by my clients who are looking to start their own business and have a slice of the large profit pie that the FMCG industry promises to serve. My answer to them is – Why not?! I can understand where they are coming from—a Heinz ketchup bottle vs. My-home-made-sauce labelled [&hellip