Behind the scenes of OK Go's Rube Goldberg video at Ignite Los Angeles | Make:
Ok Go had a video idea for the recorded version of "This Too Shall Pass". They approached Adam Sadowsky, president of Syyn Labs, to design a Rube Goldberg inspired machine in which they would base their music video around. After months of preparation and 20 consecutive 18 hr days, they finally got the perfect take. Adam explains all the tedious fun!