Vintage Leica Ads: 1925-1937 Marketing the Wetzlar Wunderkind and its Illustrious Offspring
The original Leica I (model A) created a sensation the instant it was unveiled at the Leipzig Fair of 1925. Its phenomenal success was based on its ingenious and forward-looking design concept, superb mechanical and optical execution, amazing image quality, and elegantly engaging, ergonomic form factor. In a very real sense it advertised itself, and the […]