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Influencer Holiday Marketing: Give Cheer, Get Cheer
The Hoosier Lottery utilized Indiana-based social media influencers on Instagram as part of its comprehensive “Give Cheer, Get Cheer” holiday marketing program. “We know that, now more than ever, consumers are looking for authentic, one-to-one connections with brands,” explained Gary Melliere, Senior Director of Marketing, IGT Indiana/Hoosier Lottery. “A Sideqik poll found that 78% of respondents