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(Ad) Camelot UK Lotteries Launches Campaign for New Set For Life Game
The U.K. National Lottery will launch Set For Life, which offers a top prize of £10,000 every month for 30 years, this week with a massive multi-channel marketing campaign from Camelot. Running across TV, VOD, digital, OOH, radio, social and in-store POS, the campaign will kick off this Sunday (10 March), including a 30” spot in the Dancing