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Wijaya, B. S. (2013). ‘Dimensions of Brand Image: A Conceptual Review from the Perspective of Brand Communication’, European Journal of Business and Management, 5 (31), p. 55-65. DOI: 10.13140/ejbm.2013.55.65
DIMENSIONS OF BRAND IMAGE: A Conceptual Review from the Perspective of Brand Communication by: B. S. Wijaya DOI: 10.13140/ejbm.2013.55.65 Abstract: Currently almost all products have the brand, and…