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Wijaya, B. S. (2012). ‘The Development of Hierarchy of Effects Model in Advertising’. International Research Journal of Business Studies, Vol.5 No.1, p. 73-85. DOI: 10.21632/irjbs.5.1.73-85
The Development of Hierarchy of Effects Model in Advertising by: B. S. Wijaya DOI: 10.21632/irjbs.5.1.73-85 Abstract: This paper aims to review the hierarchy of effects models in advertising, espec…