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Jaguar's New Roadster - Just British
Jaguar is invoking its iconic E-Type roadster to challenge Mercedes and Porsche with its first two- seat sports car in almost four decades. The F-Type, due to be unveiled in September and go on sale as soon as next April, will be Jaguar’s smallest auto in more than a half-century as the marque seeks a return to its sporting tradition following decades spent focusing on luxury sedans. What’s more, it has been confirmed that the roadster will be built on English soil in Birmingham. “If the product can do what the original E-Type did for Jaguar, it will be a huge boost,” said Peter Schmidt, managing director of Warwick, England-based Automotive Industry Data. “What they’re doing is laudable, it’s good for the brand and it’s good for the image. But nobody should expect miracles.” The E-Type, introduced at the 1961 Geneva [...]