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Jaguar trying to recapture past glory - Just British
Jaguar has emerged from its stuffy, country-club period, the one that saw it essentially remake over and over and over again the original XJ for 41 years. Jaguar now wants to be sexy and modern. Founder Sir William Lyons would most certainly approve. He was never a man to look backwards, to live in yesterday, endlessly reliving the great triumphs of the past. He was a forward-looking, innovative fellow. His cars of the 1950s and into the 1960s were cutting-edge and daring for their time. That’s what Jaguar is trying to recapture. “It’s about making Jaguars that are quintessentially Jaguars,” O’Driscoll said. But this is a nervous business. Jaguar, now part of Tata’s integrated Jaguar Land Rover Group (JLR), is not swimming in dough. Far from it. Tata Motors’ Indian business, which relies mostly on truck sales, made a profit [...]