justbritish.com
Jaguar Sold - Just British
Car giant Ford has sold its luxury UK-based car brands Jaguar and Land Rover to Indian company Tata. Tata, India’s biggest vehicle maker, is paying $2.3bn for the British brands after months of negotiations over price and supply relationships. The irony of one time colonies buying and selling the automotive crown jewels Britain has not gone un-noticed. The negotiations started last June when Ford announced its intention to sell the companies as a package. Jaguar and Land Rover employ about 16,000 staff at UK plants in the West Midlands and Merseyside. Although Land Rover remains profitable, Ford has never managed to make money from its investment in Jaguar. Ford has been forced to sell the two companies in order to concentrate on its loss-making core US car business, which it hopes to turn around in the next two years. It [...]