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Jaguar Moving To Exclusivity - Just British
Jaguar intends to become a copycat by following Porsche’s sales strategy of selling fewer cars with higher profit margins. The British luxury-car brand has targeted the German sports car maker’s successful business formula after years of losses and underperforming sales under American owner Ford. Jaguar, along with sister company Land Rover, is on the verge of being sold to Indian company Tata, a transition that is unlikely to change plans to abandon the previous (Ford) strategy of chasing big volumes. At the launch of the car maker’s new XF model in Monaco, Jaguar’s design director and senior figurehead Ian Callum said the successor to the S-Type signalled a fresh approach for the brand. “Our aim now as a luxury brand is to aim for about 100,000 units a year, not 200,000 or 300,000,” he said. “That’s about the right size [...]