Jaguar Dealers - 10,000 Deposits for XF - Just British
Jaguar Cars Ltd. has taken 10,000 customer deposits globally for the upcoming XF sedan, including about 3,000 in the United States. That’s a promising start. Jaguar executives say they released the figures to show the impact of the XF even without advertising or cars available to test drive. Instead, Jaguar has combined dealer training with posh customer-only events. The company put together a 21-city road show with a few demo XFs in tow, training entire dealerships at once. Dealerships then conducted events for loyal customers and luxury intenders. Ken Gorin, owner of The Collection in Miami, has 80 sold orders from holding two events, one at the dealership and another in the Miami Design District. “I sold 30 XFs the first night,” Gorin says. “I haven’t seen a reaction like that since the (Porsche) Boxster came out. When people hear [...]