Fun in the MINI - John Cooper Works and BMW - Just British
The roots shared by the names MINI and John Cooper Works reach back almost 50 years. Now a new chapter of their success story has been opened. Under the roof of MINI the entire product range designed for the driver with a specifically sporting ambition will bear the John Cooper Works label. Consequently, John Cooper Works will in future become an integral part of the MINI brand and represent more than ever before the epitome of ultimate driving fun for all MINI enthusiasts. A visible sign of this repositioning is the newly devised brand logo which will be seen on all future John Cooper Works products. It is the guarantee for exceptional racing know-how, for an avid aspiration to achieve peak efficiency as well as for a deep understanding of the unconventional character and the outstanding quality demands expected of [...]