British Bailout Buys a Land Rover LRX - Just British
In an attempt to turn Land Rover an environmentally friendly shade of British Racing Green, the U.K. government is giving the SUV-maker £27 million ($38 million) to defray the cost of developing a compact SUV based on their LRX concept. Land Rover says the new two-door (which they call a “cross coupe”) will be the “smallest, lightest, and most efficient” the company has ever produced. With the exception of the County Classic, we think it might be the most attractive as well. Whatever superlatives it claims, it could very well show up as a 2011 model after it gets an official go-ahead from management. “We welcome the Government’s support for this project, which would form a key part of our future product plans and which we very much want to put into production,” Land Rover Managing Director Phil Popham said [...]