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BMW Taps Into the British Psyche - Just British
History repeats itself first as tragedy, then as farce … then as the Mini. An announcement that two new versions of Britain’s most successful car will soon be produced at BMW’s Cowley plant offers coruscating insights into national identity, consumer psychology and the realities of design today. It was on August 26, 1959, when ice-cream colored Ford Zodiacs with fluted chrome still wafted along dual-carriageways, that the Mini 1.0 appeared. As a small boy my father took me to see one of the first at the Rocket Garage in Liverpool. What was obvious even — perhaps specially — to a child was ingenuity of a high order. Alec Issigonis’s insistence on compactness and his refusal of “style” produced the most unusual and influential car ever. But Issigonis had a demanding personality: he insisted, for example, that discomfort kept drivers helpfully [...]