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Brand Name Trademarking and Approval requirements
On one hand, brand name trademarking protects certain kinds of intellectual properties. Whereas it can apply to any unique symbol, name, device or word that simply identifies a company or product. On the other hand, smart business people instinctively understand the benefit of finding a name for their business. Especially that which has the highest potential to develop into a brand name. Not to mention that they know that brand name trademarking is of great value to their business and products credibility.