Second Opinion: The Best Trick In 'The Conjuring' Was Its Marketing - Jon Negroni
What would you rather see? A horror film with a “PG13” rating for violence, some nudity, and language? Or a horror film with an “R” rating for being too scary? This was the main hook for James Wan’s The Conjuring, which served as his spiritual followup to Insidious and perhaps even Saw for sheer inventiveness with the genre. The care he put into ... Go on...Second Opinion: The Best Trick In ‘The Conjuring’ Was Its Marketing