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Wasted words in a radio ad: "Mention this ad and save..." - MARACA MEDIA
In a 30-second radio commercial, you only have 75 to 85 words to persuade listeners that your store is worth visiting, or merely to plant an idea in their heads for future reference. Never, ever include what Dan O’Day calls a radio coupon. “Mention this ad and save 10% off your purchase,” or “Say …