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RADIO AD OPENINGS THAT GET IGNORED AND WHAT YOU CAN DO INSTEAD - Maraca Media-John O'Mara
The first sentence of your radio ad is crucial to the success of the spot and the campaign. Do it right and the listener is intrigued. They want to hear more. Do it wrong and kiss ’em goodbye! The problem is, so many advertisers and reps think of radio spots as announcements. Tell them, inform …