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How to use social marketing to create impact and change — Johanna Nalau | Adaptation Hooks
This week I attended the Change Conference 2018 in Brisbane that focused on social marketing and behavioural change, organised by Griffith Social@Marketing from our Business School. Social marketing is (and yes I had to google this…) “the use of marketing theory, skills and practices to achieve social change”. The conference featured a great line up of… Continue reading How to use social marketing to create impact and change