The Story Behind the Picture: Is Your Brand from The Olden Days?
'A brand today can go from hero to zero in a matter of months....' In that context, you'd better get ahead of the fast future, before it gets ahead of you! Consider Sony. Once they were a really cool company with the coolest technology on the planet -- the Walkman. Then they weren't, because they didn't keep up with the future, and didn't innovate fast enough. We live in an era of instant obsolescence. I often tell the story on stage of how my sons -- now 24 and 22-- perceive many of the things which were once a part of
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