Why 'Bandwagon Innovation' and 'Pursuing What's Hot' is Doomed to Fail!
Over the last 25 years as a speaker on future trends and innovation, I've seen many cases where companies have jumped onto a trend simply because everyone else. Or, they've suddenly decided that 'innovation' is important, without really defining a purpose or goal behind such a focus. Innovation that is based on 'jumping on the bandwagon' is doomed to fail, for many, many reasons: it's lazy: true innovation takes hard work. It involves massive cultural, organizational, structural change. It involves an organization and leadership team that is willing to try all kinds of radical and new ideas to deal with