How (not) to land in the Netherlands - lessons learned by Heeros CEO Matti Lattu | International Growth Talk
In talking with Matti Lattu, the CEO of Finnish e-invoicing automation provider Heeros, it seems that in a nutshell, to successfully land a Finnish business in the Netherlands demands adherence to three rules: (1) Get a grasp of Dutch small talk; (2) Raise a war chest of at least a million euros; (3) Don’t send off no lonesome cowboy.