U2 & Apple: Probably The Biggest PR Stunt In The History Of The Music Industry • INGO VOGELMANN
Bono reiterated that Apple bought Songs of Innocence to thank their users for their patronage, and that the band was appropriately compensated. Of course they did. I said that in the moment I heard the news of Apple acting as a major label, because this is what major labels do: pre-paying for a deal like that, regardless of later royalties. This is probably the biggest PR stunt in the history of the music industry. My opinion? This is what brought the whole whole world of music into trouble in the first place (greed). I’m zero interested in listening to that album, and I won’t. I don’t give a fuck, to be precise. To me, Bono is nothing but a hypocrite, and a brilliant business man. As a musician I lost all respect. “Songs Of Innocence” is exactly not this: innocent. via Bono Talks ‘Songs of Innocence’, New Music in Letter to Fans | Rolling Stone.
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