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Sustainable Supply Equals Good Garment Fit - ID Global Concepts
The three things an apparel brand must strive for, great design, consistent fit appropriate to the target audience and hanger appeal that says buy me. The brands design handwriting is its roots and one of the core selling points, but if garments don’t fit, sizing is inconsistent from garment to garment, and it looks like a garbage bag on a hanger, it won't sell.