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How to Research, Monitor, and Optimize for Questions | Home Business Xperts
Posted by AnnSmarty Have you been optimizing your content for questions? There are a few powerful reasons for you to start doing it now: Niche question research is the most powerful content inspiration source Questions are highly engaging: Asking a question triggers a natural answering reflex in human beings. Using questions on your landing pages and / or social media will improve engagement Questions are very useful for niche and audience research: What can't people figure out in your industry and how can you best help them? Question research allows you to understand natural language better and optimize for voice search Question optimization allows for increased organic search visibility through both featured snippets and Google's "People Also Ask" results. Just to reinforce the latter point, Google is going a bit insane with understanding and featuring questions in SERPs. Here's just one of their recent experiments showing a multifaceted featured snippet, addressing a possible