Trump’s Muslim ban: Brands in the heat of the argument: you have values, or you don’t. - Heliade
It’s an easy exercise. Most brands went through it. You nudge a couple of C-level people in a room, you carefully mix it with a matured blend of external consultants with great corporate hair, and you end the day with GCV’s. Great Corporate Values. Things like ‘honesty’, ‘integrity’, ‘empowerment’, ‘diversity’, ‘respect’, etc. You know the ...
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