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Snackability: conversation is more than a hot dog - Heliade
“Digital first” is the credo that drives a lot of current campaigns. Brands are totally buying into the concept that, hey, if the consumer wants digital, let’s give him digital. However, often platforms, formats, intent and content are unceremoniously mixed together for better… or for worse. The Snackability session at #SXSW gave nice examples on ...